Benang Merah Produk

SOP Benang Merah
Ringkasan 5w + 1h 
 
 
 what/apa: Benang Merah Produk 
 
 
 where/dimana: Website, Toko dan email 
 
 
 when/kapan: Satu bulan sekali 
 
 
 who/siapa: Tim Marketing 
 
 
 why/mengapa: Untuk bahan membuat blog post newsletter dan flayer 
 
 
 how/bagaimana: Materi dari benang merah dijadikan blog post newsletter dan flayer atau menyusun informasi produk dalam bentuk narasi yang menjawab 5W+1H 
 
 
 Step Membuat Benang Merah 
 
 Tentukan Judul 
 Tentukan nama produk 
 Lampirkan keterangan produk atau deskripsi produk 
 List Produk 
 Foto konsep 
 
 Tujuan 
 
 Benang merah ini bertujuan untuk memastikan setiap produk memiliki informasi yang lengkap, konsisten, dan mudah dipahami sehingga dapat digunakan sebagai acuan pembuatan konten promosi, website, katalog, newsletter, dan kebutuhan pemasaran lainnya.

Poise In Motion
Deskripsi 
 Grace captured in motion. Each sculptural figure celebrates the beauty of fluid movement, bringing a sense of elegance, harmony, and timeless sophistication to every space. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0015 
 
 Foto Hero

Wings Of Grace
Deskripsi 
 A celebration of freedom, hope, and elegance. From soaring birds to graceful angels, each sculpture captures the beauty and symbolism of wings with refined craftsmanship. Designed to bring a sense of lightness and inspiration into any space. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0009 
 
 Foto Hero

Tabletop Treasures
Deskripsi 
 Thoughtfully crafted sculptures that complete the finishing touch of a room. Ideal for consoles, coffee tables, shelves, or display cabinets, these smaller pieces add character without overwhelming the space. Perfect for curated interiors and retail collections. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0010 
 
 Foto Hero 
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Golden Expressions
Deskripsi 
 A collection where warm golden finishes elevate every form. From soft champagne tones to rich antique gold, each piece reflects light beautifully while adding a luxurious accent. Designed to complement both contemporary and classic interiors. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0011 
 
 Foto Hero

Wild Majesty
Deskripsi 
 Bring the untamed beauty of wildlife into your space. From powerful predators to graceful creatures, each sculpture captures nature's most striking moments with exceptional craftsmanship. A collection designed to create a lasting impression in residential and commercial interiors alike. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0012 
 
 Hero Foto

Rooted In Nature
Deskripsi 
 Where metal artistry meets the warmth of natural wood. This collection celebrates the harmony between raw materials, creating sculptures that feel both contemporary and grounded. Perfect for projects that seek balance, texture, and timeless character. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0013 
 
 Foto Hero

Wall Statements
Diskripsi 
 Walls deserve more than decoration, they deserve a story. Featuring sculptural animal heads, human figures, and angelic forms, each piece transforms empty walls into captivating focal points. Designed to add depth and personality to any interior. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0014 
 
 Foto Hero

Endless Flow
Deskripsi 
 Inspired by the ever-changing rhythm of life, these abstract sculptures embrace movement and fluidity. Every curve invites a different perspective, making each piece feel alive from every angle. A refined choice for modern interiors seeking artistic expression. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0016 
 
 Foto Hero

Charming Companion
Deskripsi 
 Small in size, big in personality. These delightfully chubby birds bring warmth, joy, and a playful touch to shelves, consoles, and living spaces. A collection that effortlessly makes people smile. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0017 
 
 Foto Hero

Fusion Of Elements
Deskripsi 
 Different materials come together to create something truly distinctive. Combining aluminium, wood, steel, and other carefully selected elements, each sculpture showcases the beauty of contrast through craftsmanship. A versatile collection for projects that appreciate texture, innovation, and design. 
 List Produk 
 
 https://kirun.pttimboel.com/app/product-selection/PS-2026-0018 
 
 Foto Hero